One design goal was to have an easy set up. Today I timed my set up. Obviously, my time would be faster than the average bear but should closely reflect set up by experienced players.
After dumping the components on the table and putting plexi over the map I started the time. I set the Allies up first.
Allies 1914: 4 minutes 33 seconds
Entire game including naval war, Eastern Front: 11 minutes 14 seconds.
Granted the timer was highly motivating but I am confident that set up for 1914 should be no more than 20 minutes. If I can find a couple of willing participants at Strategicon, I may try this again with new players.